enfrECOLE DE MANAGEMENT ET D'ADMINISTRATION DES AFFAIRES
enfrECOLE DE MANAGEMENT ET D'ADMINISTRATION DES AFFAIRES

Business Analytics and A.I

OBJECTIVES

The Business Analytics and Artificial Intelligence (AI) program is designed to cultivate managers and leaders who can transform data into actionable insights and drive innovation in the digital age. Students will develop expertise in data analysis and interpretation, leverage AI for strategic advantage, and gain practical skills through projects, simulations, and real-world applications.

Stay ahead of industry trends with our comprehensive curriculum, state-of-the-art facilities, and distinguished faculty.

Elevate your career prospects and prepare for high-demand roles such as Data Analyst, Business Intelligence Analyst, and AI or Big Data Specialist.

TEACHING APPROACH

  • Academically rigorous programs with a connection to professional practice.
  • Interactive teaching with a large focus on business cases discussions, workshops and on hand training.
  • Continuous assessments in each module: group work, individual participation, reports, and exams.
  • Languages of instruction are primarily English and French.

ACCREDITATION: STATE RECOGNIZED DIPLOMA (Bachelor’s degree / BAC+3)

Upon completing three years of dedicated studies, students will earn a Bachelor’s degree (BAC+3) in one of the following cutting-edge fields, accredited by the Moroccan Ministry of Higher Education:

– AI and Big Data

– Business Intelligence

PROGRAM

FIRST YEAR

Semester 1

  • Languages and Communication I
  • General Accounting I
  • Introduction to Management
  • University Work Methodology
  • Computer Systems and Operating Systems
  • Descriptive Statistics
  • Algorithms and C Programming

Semester 2

  • Languages and Communication II
  • Digital Culture
  • General Accounting II
  • Computer Networks
  • Imperative Programming
  • Python Programming
  • Statistics and Probability

SECOND YEAR

Semester 3

  • Commercial Law
  • Financial Analysis
  • Cultures and Civilizations
  • Information Systems Design and Database Management Systems
  • SQL and Relational Algebra
  • Management Accounting
  • Languages and Communication III

Semester 4

  • Fundamentals of Marketing
  • Personal Development
  • Corporate Accounting
  • Languages and Communication IV
  • Web Technology
  • Object-Oriented Programming
  • Object-Oriented Design of Information Systems

THIRD YEAR

Semestre 5
  • Langues et Communication V
  • Recherche Opérationnelle
  • Management Stratégique
  • Communication Visuelle
  • Développement Web
  • Fondements de l'Intelligence Artificielle
  • Analyse et Fouille de Données
Semestre 6
  • Langues et Communication VI
  • Entrepreneuriat et Création de Projet
  • Big Data et Analyse de Données
  • Data Mining
  • Management des Systèmes d'Information
  • Gestion de la cybersécurité
  • Big Data et Intelligence Artificielle
  • Cloud Computing
Semestre 5
  • Langues et Communication V
  • Recherche Opérationnelle
  • Management Stratégique
  • Communication Visuelle
  • Développement Web
  • Base de Données Avancées
  • Analyse et Fouille de Données
Semestre 6
  • Langues et Communication VI
  • Entrepreneuriat et Création de Projet
  • Big Data et Analyse de Données
  • Data Mining
  • Management des Systèmes d'Information
  • Gestion de la Cybersécurité
  • Data Warehouse
  • Modélisation Multidimensionnelle

EMPLOYMENT OPPORTUNITIES

AI and Big Data
  • Data Analyst
  • Software Developer specialized in Big Data
  • Data Scientist
  • Business Intelligence Consultant
  • Big Data Solutions Architect
  • Data Security Specialist
Business Intelligence
  • Business Intelligence Analyst
  • BI Developer
  • Business Intelligence Consultant
  • Data Architect
  • Financial Analyst
  • Data Quality Manager
  • Market Analyst

OUR LAUREATES