PROGRAM

OBJECTIVES

The Training in Business and Management program is geared towards individuals who aspire to hold management positions in companies. Indeed, the diversity of our academic curriculum offers our students a series of tools aiming at acquiring managerial skills, including commitment, creativity and value production within the company. Thus, our policy aims to meet the expectations of the career of our graduates and the job market on technical, financial and human levels.

This involves training a generation of managers with specific skills: fluency in several languages, intercultural experience, organizational knowledge and understanding of legal and tax systems.

Future senior managers, you will be in charge of the development of your company in a complex and intercultural international environment.

TEACHING APPROACH

Academically rigorous programs with a connection to professional practice.
Interactive teaching with a large focus on business cases discussions, workshops and on hand training.
Continuous assessments in each module: group work, individual participation, reports, and exams.
Languages of instruction are primarily English and French.

ACCREDITATION: STATE RECOGNIZED DIPLOMA (Bachelor’s degree / BAC+3)

After 3 years of studies after the High School Diploma, students will obtain a Bachelor’s degree (BAC+3) in Finance and Management Control, Marketing and Communication, or Logistics and Platform Management, accredited by the Moroccan Ministry of Higher Education.

– Finance and Management Control

– Marketing and communication

– Logistics and Platform Management.

ACCREDITATION: STATE RECOGNIZED DIPLOMA (Master’s degree / BAC+5)

After 5 years of studies the High School Diploma, students will receive a Master’s degree (BAC+5) in Finance and Management Control, Marketing and Communication, or Logistics and Platform Management, accredited by the Moroccan Ministry of Higher Education.

– Finance and Management Control

– Marketing and communication

– Logistics and Platform Management.

DUAL DEGREE

After 3 years of study at EMAA BUSINESS SCHOOL, students who have passed all exams and defended all internship reports will receive a Bachelor’s degree (BAC+3) accredited by the Moroccan Ministry of Higher Education.

As part of the partnership and equivalence system with the University Paris 13 Nord, Sorbonne, students with a degree from EMAA BUSINESS SCHOOL can simultaneously obtain a Professional Bachelor’s in Organizational Management in Audit and Management Control from University Paris 13 Nord, Sorbonne (*).

* For further information, please see admissions requirements with Pedagogy Department.

FIRST YEAR

Semester 1

Freshman English Composition I
Expression and Communication Techniques I
Personal development
Business Simulation
Introduction to Management
General Accounting I
Applied Mathematics in Management Sciences
Descriptive statistics
Microeconomics
Introduction to Law
IT Management
Para-academic Activities

Semester 2

Freshman English Composition II
Expression and Communication Techniques II
Sociology of Organizations
Principles of Marketing
Introduction to Professional Writing
General Accounting II
Financial Mathematics
Probability and statistics
Macroeconomics
Social law
IT Management
E-commerce
Internship: 1 Month

SECOND YEAR

Semester 3

Expression and Communication Techniques III
English Professional Writing I
Foundations of Marketing
Human Resources Management
Financial analysis
Management accounting
Survey Techniques and Data Analysis
Database Management
Morocco Economy
Trade Law

Semester 4

Public speaking
Critical Reading & Writing
Marketing Mix and Marketing Decisions
Strategic Management
Corporate Accounting
Investments and Decision-Making
Corporate Taxation
Business Law
Research methodology
Para-academic Activities
Internship: 1 Month

THIRD YEAR

3eme annee

Semestre 5

Communication d'Entreprise
English for Business & Inter Communication
Politique de Produit
Techniques de Distribution et Force de Vente
Intercultural Management
Corporate Strategy
Introduction to Digital Marketing
Services Marketing
Outils du Manager
Management de la Qualité
Management de Projet
Application Informatique

Semestre 6

Techniques de Négociation et Gestion de Conflits
English for Business & Inter Communication
Intelligence Economique
Etude de Marché
Advertising and Visual Com
Data Analysis for Marketing Management I
Comportement du Consommateur
Projet de fin d'études PFE
Stage d'Application : 2 Mois

Semestre 5

Communication d'Entreprise
English for Business & Inter Communication
Audits Normalisés
Investments
Economie Monétaire et Bancaire
Intercultural Management
Corporate Strategy
Gestion de la Trésorerie
Finance des Marchés
Outils du Manager
Management de la Qualité
Management de Projet
Application Informatique

Semestre 6

Techniques de Négociation et Gestion de Conflits
English for Business & Inter Communication
Intelligence Economique
Gestion Fiscale
Finance Publique
International Financial Management
Theory of Corporate Finance
Projet de fin d'études : PFE
Stage d'Application : 2 Mois

Semestre 5

Communication d'Entreprise
English for Business & Inter Comm
Introduction to Supply Chain Management
Géographie et Economie du Transport
Initiation à la Logistique
Intercultural Management
Corporate Strategy
Gestion des Stocks et Entrepôts
Droit de Transport I
Outils du Manager
Management de la Qualité
Management de Projet
Application Informatique

Semestre 6

Techniques de Négociation et Gestion de Conflits
English for Business & Inter Communication
Intelligence Economique
Gestion de la Production
Contrôle de Gestion & Logistique
Procurement and Logistics Management
Projet de fin d'études PFE
Stage d'Application : 2 Mois

FOURTH YEAR

Semestre 7

English for Business & Inter Communication
Management des Equipes
Management Stratégique
Creativity Management
Commerce International
Marketing Opérationnel et Techniques de Fidélisation
Stratégie de Marque
Digital Marketing
Droit des Affaires Approfondi
Gouvernance
Management des Systèmes d'Information
Economie du Courtage d'Assurance
Cycle Séminaires et Conférences

Semestre 8

Merchandising
International Marketing
Marketing Relationnel et CRM
Stratégies de Communication
Innovation & Brand Strategy
Buzz Marketing
Cultures & Civilizations
Création de Projet
Stage en Entreprise : 2 Mois

Semestre 7

English for Business & Inter Communication
Management des Equipes
Management Stratégique
Creativity Management
Commerce International
Comptabilité Approfondie
Audit Comptable et Financier
Droit des Affaires Approfondi
Gouvernance
Management des Systèmes d'Information
Economie du Courtage d'Assurance
Cycle Séminaires et Conférences

Semestre 8

Evaluation d'Entreprises
Gestion Prévisionnelle et Suivi de Trésorerie
Techniques Bancaires
Institutions Boursières et Marché des Actions
Audit et Contrôle Interne
Cultures & Civilizations
Création de Projet
Stage en Entreprise : 2 Mois

Semestre 7

English for Business & Inter Communication
Management des Equipes
Management Stratégique
Creativity Management
Commerce International
Management des Plateformes Logistiques
Transport Logistique : TR, TM,TA, TF
Droit des Transports
Gouvernance
Management des Systèmes d'Information
Economie du Courtage d’Assurance
Cycle Séminaires et Conférences

Semestre 8

Techniques Bancaires
Institutions Boursières et Marché des Actions
Qualité et Audit des Plateformes Logistiques
Achat Logistique et Supply Chain Management
Optimisation des Systèmes d'Information
Cultures & Civilizations
Création de Projet
Stage en Entreprise : 2 Mois

FIFTH YEAR

Semestre 9

English Prose Composition
Intercultural Dialogue
Ethics and Corporate Social Responsibility
Management des Ressources Humaines
Méthodologie de Recherche Avancée
Développement Durable
Marketing des Services
Géomarketing
Stratégies Publicitaires
Management des Réseaux de Distribution
Cycle de Séminaires et Conférences

Semestre 10

Stage et Mémoire de Fin d’Etudes : Entre 3 et 6 mois

Semestre 9

English Prose Composition
Intercultural Dialogue
Ethics and Corporate Social Responsibility
Management des Ressources Humaines
Méthodologie de Recherche Avancée
Développement Durable
Ingénierie Financière
Contrôle de Gestion
Finance Internationale
Management des Risques Financiers
Opérations de Fusion Acquisition
Transmissions des Entreprises
Cycle de Séminaires et Conférences

Semestre 10

Stage et Mémoire de Fin d’Etudes : Entre 3 et 6 mois

Semestre 9

English Prose Composition
Intercultural Dialogue
Ethics and Corporate Social Responsibility
Management des Ressources Humaines
Méthodologie de Recherche Avancée
Développement Durable
Management des Réseaux de Distribution
Géomarketing
Marchés Dérivés et Systèmes de Financement
Commerce, Logistique et Relations Internationales
Cycle de Séminaires et Conférences

Semestre 10

Stage et Mémoire de Fin d’Etudes : Entre 3 et 6 mois

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EMPLOYMENT OPPORTUNITIES

Marketing and Communication

• Head of Research
• Group Manager
• Market Manager
• Marketing Manager
• Media Planner
• Strategic Planner
• Marketing Assistant
• Product Manager
• Brand Manager
• Promotion Manager
• Merchandising Manager

Finance and Management Control

• Independent Manager
• Financial Analyst
• Internal / External Auditor
• Management Controller
• Merger and Acquisitions Advisor
• Administrative and Financial Director
• Property Manager
• Investment Manager
• Risk Manager
• Trader

Logistics and Platforms Management

• Charterer
• Routing Agent
• Transit Agent
• Logistics Agent
• Distribution Agent
• Warehouse Manager
• Operations Manager
• Order Manager
• Foreign Branch Manager