Business Analytics and A.I

OBJECTIVES

The Business Analytics and Artificial Intelligence (AI) program is designed to cultivate managers and leaders who can transform data into actionable insights and drive innovation in the digital age. Students will develop expertise in data analysis and interpretation, leverage AI for strategic advantage, and gain practical skills through projects, simulations, and real-world applications.

Stay ahead of industry trends with our comprehensive curriculum, state-of-the-art facilities, and distinguished faculty.

Elevate your career prospects and prepare for high-demand roles such as Data Analyst, Business Intelligence Analyst, and AI or Big Data Specialist.

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TEACHING APPROACH

Academically rigorous programs with a connection to professional practice.
Interactive teaching with a large focus on business cases discussions, workshops and on hand training.
Continuous assessments in each module: group work, individual participation, reports, and exams.
Languages of instruction are primarily English and French.

ACCREDITATION: STATE RECOGNIZED DIPLOMA (Bachelor’s degree / BAC+3)

Upon completing three years of dedicated studies, students will earn a Bachelor’s degree (BAC+3) in one of the following cutting-edge fields, accredited by the Moroccan Ministry of Higher Education:

– AI and Big Data

– Business Intelligence

PROGRAM

FIRST YEAR

Semester 1

Languages and Communication I
General Accounting I
Introduction to Management
University Work Methodology
Computer Systems and Operating Systems
Descriptive Statistics
Algorithms and C Programming

Semester 2

Languages and Communication II
Digital Culture
General Accounting II
Computer Networks
Imperative Programming
Python Programming
Statistics and Probability

SECOND YEAR

Semester 3

Commercial Law
Financial Analysis
Cultures and Civilizations
Information Systems Design and Database Management Systems
SQL and Relational Algebra
Management Accounting
Languages and Communication III

Semester 4

Fundamentals of Marketing
Personal Development
Corporate Accounting
Languages and Communication IV
Web Technology
Object-Oriented Programming
Object-Oriented Design of Information Systems

Semestre 5

Langues et Communication V
Recherche Opérationnelle
Management Stratégique
Communication Visuelle
Développement Web
Fondements de l'Intelligence Artificielle
Analyse et Fouille de Données

Semestre 6

Langues et Communication VI
Entrepreneuriat et Création de Projet
Big Data et Analyse de Données
Data Mining
Management des Systèmes d'Information
Gestion de la cybersécurité
Big Data et Intelligence Artificielle
Cloud Computing